The Market Research Playbook

A structured prompt-engineering playbook (playbook.md) for turning your own market research notes into decision-ready competitive analysis: a nine-field competitor teardown template, positioning-map prompts, a SWOT-via-AI framework, an evidence-collection and note-taking system with a citation-ID convention, a synthesis report template for stakeholders, and an explicit limitations/verification section. The playbook's core rule, repeated throughout: the model never originates facts about a real company — you supply the evidence (notes, pricing pages, review excerpts, your own observations) and the model organizes, compares, and stress-tests it. A single fictional worked example (a project-management software market with four invented competitors) runs through every template so the pieces build on each other; no real company, product, price, or quote appears anywhere in the playbook. Intended for product managers, founders, and analysts who already have, or are gathering, real research notes and want a repeatable structure for turning them into a report — not a tool that researches or verifies facts on its own.